Luke Maier - From Disgust to Dollars: Viral Marketing in Fast Food
From Disgust to Dollars: Viral Marketing in Fast Food I first saw the video of the McDonald's CEO circulating online, mostly on Instagram. At first, it just seemed like another promotional clip, but it quickly went viral for the wrong reasons. About a week later, I noticed that Burger King released a parody of the same type of video. That’s what really caught my attention. I thought it was a smart move because Burger King was clearly paying attention to what was trending online and took advantage of an opportunity that McDonald’s unintentionally created. McDonalds CEO Taste Test - The Independent In the original McDonald’s video, the CEO is shown trying a burger, but many viewers felt that his reaction looked awkward and even slightly disgusted. He took a very small bite and didn’t seem enthusiastic, which is not a great look w...